Social listening and planning
how to identify and listen to a community using the social web and other data sources

1 May 22 Using Google Suggest to read the minds of your audience Gary Preston

2 May 25 Using Brandwatch to identify, listen and understand publics Michael Blowers

3 May 26 Using Nomis and UK Government data to understand UK publics Ben Verinder

4 May 27 Using Topsy for social media influencer and competitor analysis Matt Anderson

5 May 28 Using bluenod to visualise Twitter networks and identify influencers Angharad Welsh

6 May 29 Using Hootsuite to gain social intelligence Kalli Soteriou

Content
creating content as a means of public relations engagement

7 June 1 Using data and tools to hack infographics Andrew Ross

8 June 2 Using Hemingway to sharpen your written content Sarah Hall

9 June 3 Using Moz to check your paid campaigns are Google safe Stella Bayles


Curation
curating content on the social web to turn social content into owned

10 June 4 Using Flipboard to curate social content Stuart Bruce

Building relationships online
examples of influencer relations and community management

11 June 5 Using Circloscope to build relationships on Google+ Scott Guthrie

12 June 8 Using ResponseSource to improve journalist relationships Dan Tyte

Example #PRstack workflows
putting tools together to create a complete workflow

13 June 9 Using Buzzsumo, Feedly, Sniply and Buffer to gain a return from curation Andrew Smith

14 June 10 Using a personal #PRstack for SEO, headlines, writing and images David Sawyer

15 June 11 Using Sprout Social to manage public sector campaigns Ross Wigham

16 June 12 Using Lissted and Nuzzel for targeted content discovery and monitoring Adam Parker

Project management and measurement
managing and demonstrating the value of a public relations campaign or any form of project

17 June 14 Using Asana to modernise project workflow Max Tatton-Brown

18 June 18 Using Google Goals to demonstrate the value of campaigns Rich Leigh